Real experience, key trends and ticketing market perspectives
You are the ticketing operator, ticketing platform or payment service representative
and you’d like to meet several hundred of your customers and partners at one event; find out their "pains" and future plans; find new niches for your business; find qualified employees; find out who will be bought first and who will be forced out of the market soon.
You are the sports, cultural or musical events organizer
and you’d like to understand how to predict sales and “not fly into the red”; how to create a “funnel” of customers on your event; what is more profitable - to sell by yourself or via operators; how dynamic pricing affects sales and how some still achieve sold out.
You are the concert hall or multifunctional complex representative
and you’d like to make the scheme of the hall quickly and in the most accurate way; to know how to organize the effective work of the ticketing table and to find specialists; how to make your own successful events.
You are the cultural institution representative (theatre, philharmonic hall, etc.)
and you’d like to understand how to organize the correct work of the ticketing table and to work effectively with ticketing operators; how to create a loyal community; how to find a balance between online and offline sales; what to do with tickets refund and how to spend the “Year of the Theater” in a most effective way.
You are the sports club, Federation or League representative
and you are interested in sold out not only for the top teams matches but also for the “common” ones, in the accurate forecast of the arena’s occupancy, in the correct allocation of season tickets quotas; want to learn how to work with corporate clients.
You are the access control systems, software, equipment and ticketing management materials producer
and you’d like to show your developments and technological solutions to the target audience, make a presentation of your products to potential customers, evaluate competitors ' offers and current market demands.
You have not found yourself on this list, but you are interested in the ticketing industry?
Knock us on the chat and we'll figure something out!
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hall 1
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8:45-9:30
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REGISTRATION OF PARTICIPANTS. WELCOME COFFEE.
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9:30-11:30
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THE FUTURE OF THE TICKETING MARKET: WILL EVERYONE BE ONBOARD OR NOT?STRATEGIC SESSION
MODERATOR DMITRY PERLIN, INTERNATIONAL EXPERT IN TICKETING TECHNOLOGIES |
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11:30-12:00
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How MEAN TICKETING OPERATORS DECEIVE SILLY PROMOTERS (AND CONVERSELY)SEMEN GALPERIN |
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12:00-12:30
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COFFEE BREAK
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12:30-12:50
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КОНТРОЛЬНО-КАССОВАЯ ТЕХНИКА CUSTOM - ИЗЯЩНЫЕ РЕШЕНИЯ ДЛЯ БИЛЕТНОГО РЫНКАПРЕЗЕНТАЦИЯ
НАТАЛЬЯ УСОВА , ЛАДОН-Н, РУКОВОДИТЕЛЬ ОТДЕЛА ИССЛЕДОВАНИЙ И РАЗВИТИЯ |
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12:50-14:00
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DON'T HAVE TIME FOR RAMPING-UP?! WHAT TO EXPECT FROM TICKETING LEGISLATION IN 2019PANEL DISCUSSION
WITH PARTICIPANTS FROM LEGISLATIVE AUTHORITIES, RELEVANT AGENCIES, THEATRES, TICKETING OPERATORS, VIEWING AUDIENCE. |
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14:00-15:00
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LUNCH
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15:00-15:30
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THE BEST CASES AND PRACTICES OF 2018 IN THE KEY AREAS OF THE TICKETING INDUSTRYИНТЕРВЬЮ
Дмитрий Зарецкий, Рop Farm, сооснователь концертного агентства. |
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15:30-15:45
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СТРАХОВАНИЕ ПОСЕТИТЕЛЕЙ КУЛЬТУРНО-МАССОВЫХ МЕРОПРИЯТИЙ. ПРОГРАММА EVENT НА РОССИЙСКОМ РЫНКЕПРЕЗЕНТАЦИЯ
ЮЛИЯ АЛЧЕЕВА, ЗАМЕСТИТЕЛЬ ГЕНЕРАЛЬНОГО ДИРЕКТОРА ERV В РОССИИ |
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15:45-16:30
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THE BEST CASES AND PRACTICES OF 2018 IN THE KEY AREAS OF THE TICKETING INDUSTRYИНТЕРВЬЮ
Дмитрий Зарецкий, Рop Farm, сооснователь концертного агентства. |
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16:30-17:00
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COFFEE BREAK
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17:00-19:00
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12 ANGRY VIEWERS (IN THE EXPOZONE). BUYING TICKETS – PER ASPERA AD ASTRA.OPEN MICROPHONE
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19:00-21:00
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MOSCOW TICKETING AWARDS CEREMONY. STANDING RECEPTION (BY INVITATION)
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hall 2
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12:30-13:00
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THEORY AND PRACTICE OF SELLING TICKETS USING EMAIL-MARKETING TOOLS
MARIA MAZNINA, UNISENDER, EVENT MANAGER |
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13:00-13:30
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Собственные продажи и где они обитаютДарья Бедная, Radario, Коммерческий директор |
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13:30-14:00
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RULES AND MISTAKES OF LINING FOR VARIOUS VENUE TYPES
YULIA KARDASH, TCI, TICKET OFFICE |
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14:00-15:00
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LUNCH
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15:00-15:30
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DISCOUNTS, SALES PROMOTIONS, SPECIAL PRICES JUST BEFORE THE EVENT – A LIFE SAVER FOR THE ORGANIZER OR AN EFFECTIVE MARKETING TOOLDENIS MARSHAK, Moscow Drama Theatre “Sphera”, Advertisement and PR Department Manager |
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15:30-16:00
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SALES PROMOTIONS AND DISCOUNTS AS A PROMO-TOOL OF LONG SALES BY THE EXAMPLE OF A STADIUM SHOW MONATIKDMITRY CHING, CONCERT.UA, Co-founder and Marketing Director |
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16:00-16:30
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UNFAIR COMPETITION ON THE INTERNET WHEN SELLING TICKETS TO ENTERTAINMENT EVENTSANATOLY SEMENOV, Intellectual property ombudsman, representing the RF Presidential Commissioner for the Rights of Business People |
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16:30-17:00
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COFFEE BREAK
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17:00-17:30
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#THEATREMARKETINGTICKETS – ONE WORD.MAKSIM POLKUNOV, WEEKEND AGENCY, Co-founder |
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17:30-18:00
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ANALYTICS OF ATTENDANCE AND REPERTOIRE MANAGEMENT AS LATENT RESERVES OF SALES GROWTH OF THEATRE TICKETSEGOR MUKHIN, Perm Theatre-Theatre, Commercial Director |
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19:00-21:00
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MOSCOW TICKETING AWARDS CEREMONY. STANDING RECEPTION (BY INVITATION)
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hall 3
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12:30-13:00
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TICKETING SYSTEM IMPLEMENTATION IN A COMPLEX SPORTS PROJECTALEXEY KONDRASHOV, InfoTech, Sports Line Manager |
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13:00-13:30
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ИНСТРУМЕНТЫ FB И VK ДЛЯ ПРОДАЖИ БИЛЕТОВ НА МУЗЫКАЛЬНЫЕ И СПОРТИВНЫЕ МЕРОПРИЯТИЯВиталий Мышляев, Сервис продвижения мероприятий Event Marketing Toolbox и билетного сервиса Concert With Me |
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13:30-14:00
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INTERNET-MARKETING AND SALES OF TICKETS TO BUSINESS EVENTS: NEW EFFECTIVE AND OLD PROVEN TOOLSDMITRY RUMYANTSEV, INTERNET MARKETING FROM A to Z, DIRECTOR GENERAL |
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14:00-15:00
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LUNCH
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15:00-16:00
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ROUND TABLE. NEW REQUIREMENTS FOR AUTOMATION OF TICKET SALES: HOW TO AVOID VIOLATIONS?
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16:30-17:00
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COFFEE BREAK
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16:00-16:30
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ОТ ПРОДАЖИ БИЛЕТОВ К ПРОДАЖЕ УСЛУГ: СТРАТЕГИЯ БК ХИМКИКОРШКОВ ВАСИЛИЙ, БК ХИМКИ, ДИРЕКТОР ПО МАРКЕТИНГУ И РАЗВИТИЮ |
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17:00-17:30
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TURQUOIS ORGANIZATIONS - LIVE COMPANIES OF THE FUTURE.EGOR EGEREV, TICKETS CLOUD, COMPANY FOUNDER |
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17:30-18:00
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REGIONAL TICKETING OPERATOR – HOW TO SURVIVE UNDER COMPETITION WITH FEDERAL TICKETING OPERATORS?DMINTRY CHERNYAEV, YAR-SHOW COMPANY, CO-FOUNDER |
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18:00-18:30
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КАК СДЕЛАТЬ СЛУЖБУ ПОДДЕРЖКИ БИЛЕТНОГО ОПЕРАТОРА ДОБАВЛЕННОЙ ЦЕННОСТЬЮ БИЗНЕСА?ДМИТРИЙ СУББОТИН, РУКОВОДИТЕЛЬ СЛУЖБЫ ПОДДЕРЖКИ МЕДИАСЕРВИСОВ ЯНДЕКСА |
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19:00-21:00
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MOSCOW TICKETING AWARDS CEREMONY. STANDING RECEPTION (BY INVITATION)
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The Forum will host an award in the field of ticketing solutions and technologies — MOSCOW TICKETING AWARDS.
Such kind of events are incredibly important, no matter where in the world they occur. It is very important for the industry representatives to have the opportunity to discuss current problems, to have the dialogue without the sense of competition, but from the point of view of the investment into the industry. International participation is a very important part of such events. The big audience and subject matters, the high level of the discussing issue, the ways of development and promotion – that’s what you will find here.
Forum is the meeting place that is necessary. And the Forum works well on it, because people come back and new people come to the event. There is the exchange of viewpoints, the opportunity to sum up the results of the year, to talk about the prospects.
The Forum is the platform for enriching teamwork globally. Therefore, I think that it is very useful to participate in the Forum: on one hand, it has a positive impact on colleagues, and on the other hand, it creates an image for us as market participants.
It is very interesting to participate in this Forum as the potential of the Russian market in the sale of tickets is growing, and especially it is being felt the last two years. It is important to share our experience and learn from the experience of the Russian market. This event is very unifying.
I am grateful for the invitation, I met many colleagues with whom I spoke earlier, I got acquainted with several players of the Russian market, and among them were the organizers of major events, representatives of agencies, ticketing companies.
A very worthy event where you need to participate both to ticket operators and content providers. At such forums people exchange experiences, discuss ideas that are then being picked up, transformed into undertakings, and the industry essentially lives on.
The ITY is an annual guide to the global live entertainment ticketing business. It provides detailed analysis and insight for the live entertainment ticketing business in key territories around the world. The ITY was established by IQ in response to a lack of available data about the vibrant ticketing business. As with previous editions, the 2018 book includes profiles on the ticketing sector in more than 40 countries. Each national profile examines the main primary ticketing companies, secondary ticketing operations, distribution of sales, typical taxes and charges and cultural traits unique to each country.
The fourth edition of the International Ticketing Yearbook (ITY) is available online here.
Society of Ticket Agents and Retailers (STAR) is the UK’s self-regulatory body for the entertainment ticket industry. STAR’s membership embraces all the major primary ticket agents in the UK as well as many venues and supporting organisations. Members work to a strict code governing high standards of customer service and information and is approved as an alternative dispute resolution body to help customers with complaints against its members. STAR also works on behalf of its members through information sharing and co-operation on key matters affecting the ticket industry.
Beginning his career over thirty-five years ago as a technician and stage manager for productions in the UK and touring overseas, Jonathan moved into theatre management and production in the early 90s. He has been involved with STAR since its formation in 1997 and became Chief Executive in 2013. He has represented the organisation on ticketing issues in the press and at industry events for many years.
About the trends and problems of the ticketing market in Europe and the UK we will talk at #ticketingforum 2018.
For the first time in Russia an expert of the world ticket market, managing director of Ticketmaster Sport Adam Newsam will be take part as a speaker of Moscow Ticketing Forum. His speech will be in the format of interview on the topic "Sports ticketing market in the world: point of view of the industry's leader".
Adam is the Managing Director of Ticketmaster Sport across our 29 international markets. In this role, he has responsibility for the development and strategy of Ticketmaster’s sports business, with a special focus on major sports events.
Adam has been with Ticketmaster for nearly 20 years, starting in 1997. Throughout his time with the company he has worked in a number of roles across Operations, Customer Services, Finance and Client Services before specialising in sports. Adam went on to project manage the 2002 Manchester Commonwealth Games, which was a huge success with over one million tickets sold and distributed. He was appointed Operations Director in 2007, which broadened his role and he later went on to take on both Sports and the Ticketmaster Systems business.
Adam led the ticketing project for the 2012 London Olympic and Paralympic Games, an unprecedented task that saw 10.9million tickets sold. He then went on to lead both the 2014 Commonwealth Games in Glasgow and the 2015 England Rugby World Cup. Adam has worked with many international sports clients and projects across a variety of territories including Japan, India, and several projects in the Middle East.
